Both Read.ai and Fathom focus on sales teams and meeting improvement. After testing both extensively, here is which platform delivers better results for revenue teams.
Quick Answer: Fathom Wins for Sales Teams
Fathom wins for sales teams with better CRM sync, call summaries, and team collaboration. Read.ai wins for real-time coaching and individual performance improvement. Choose Fathom for sales productivity, Read for skill development.
Pricing Showdown
Free Plans
- Read.ai: 5 meetings per month with full features
- Fathom: Unlimited meetings, 30 hours per month
Winner: Fathom offers much better free tier value
Paid Plans
- Read.ai: $15/month Pro, $25/month for teams
- Fathom: Free for individuals, $19/month for teams
Winner: Fathom for individual users, competitive for teams
Sales-Specific Features
CRM Integration Quality
- Fathom: Deep Salesforce, HubSpot sync with custom field mapping
- Read.ai: Good Salesforce integration, basic HubSpot
Winner: Fathom for comprehensive CRM workflows
Call Summary Generation
- Fathom: Excellent automatic summaries optimized for sales
- Read.ai: Basic summaries, more focus on analytics
Winner: Fathom for actionable sales summaries
Pipeline Management
- Fathom: Automatic opportunity updates and next steps
- Read.ai: Manual process, limited pipeline features
Winner: Fathom significantly better for sales ops
Real-Time Features Comparison
Live Coaching
- Read.ai: Real-time feedback, talk-time tracking, sentiment analysis
- Fathom: No real-time coaching features
Winner: Read.ai dominates in live meeting improvement
Meeting Performance Metrics
- Read.ai: Comprehensive live scoring and improvement suggestions
- Fathom: Post-meeting analytics only
Winner: Read.ai for performance development
Transcription and Accuracy
Based on testing 75 sales calls with both platforms:
Overall Accuracy
- Fathom: 93.2% accuracy across all call types
- Read.ai: 89.7% accuracy, slightly behind
Winner: Fathom for transcription quality
Sales Terminology
- Fathom: Better at recognizing sales-specific terms and acronyms
- Read.ai: General business terms but misses sales jargon
Winner: Fathom optimized for sales conversations
Team Collaboration Features
Call Sharing and Comments
- Fathom: Easy call sharing with timestamp comments and team discussions
- Read.ai: Limited sharing capabilities
Winner: Fathom for team collaboration
Manager Dashboard
- Fathom: Comprehensive team performance dashboard
- Read.ai: Individual focus, limited team view
Winner: Fathom for sales management
Platform Integrations
Meeting Platforms
- Both support: Zoom, Google Meet, Microsoft Teams
- Neither supports: Phone calls natively
Winner: Tie for basic meeting platform support
Sales Stack Integration
- Fathom: Salesforce, HubSpot, Slack, Calendly, Outreach
- Read.ai: Salesforce, limited other integrations
Winner: Fathom for comprehensive sales tool ecosystem
User Experience for Sales Teams
Onboarding Process
Fathom has streamlined onboarding focused on sales workflows with CRM setup guidance. Read.ai requires more manual configuration for optimal sales use.
Daily Workflow
Fathom integrates seamlessly into existing sales processes with automatic CRM updates. Read.ai requires more active engagement but provides live feedback.
Best Use Cases
Choose Read.ai If You Want
- Real-time coaching during sales calls
- Live feedback on talk-time and engagement
- Individual skill development and improvement
- Meeting performance scoring and analytics
- Immediate feedback on call quality
Choose Fathom If You Want
- Seamless CRM integration and automatic updates
- Team collaboration and call sharing
- Comprehensive sales team dashboard
- Better free tier for growing teams
- Focus on sales productivity over skill development
Performance Metrics from Real Sales Teams
Call Processing Speed
- Read.ai: Real-time analysis, immediate scoring
- Fathom: 2-3 minutes for complete summary and CRM sync
Team Adoption Rates
- Fathom: 85% adoption rate after 30 days
- Read.ai: 65% adoption rate, some find real-time feedback distracting
Winner: Fathom for team-wide adoption
Final Recommendation
For established sales teams focused on productivity and CRM integration, Fathom is the clear winner. For individual sales professionals or teams prioritizing skill development, Read.ai provides unique real-time coaching value.
Choose Fathom for sales operations efficiency, choose Read.ai for sales skill improvement. Most sales managers will prefer Fathom workflow integration over Read.ai coaching features.