🤔 What is Make?
Make, formerly known as Integromat, is one of the most visually intuitive automation builders available. The canvas-based interface lets you literally see your workflow logic unfold before your eyes, making it perfect for designing complex meeting automation scenarios.
Unlike simple trigger-action automation tools, Make supports conditional routing, error handling, and parallel execution of complex tasks. This means you can create sophisticated meeting workflows that branch based on conditions — for example, routing calendar events differently based on meeting type or participant count.
The visual flow makes debugging straightforward — you can click any module to see the exact data it received and sent. Test runs show real data flowing through each step, making it easy to spot issues before your automation goes live.
🔗 Meeting & Calendar Integrations
Make connects with all major video conferencing and calendar platforms, enabling powerful meeting automation workflows. Here's what you can do with each integration:
🎥 Video Conferencing
- Create meetings, register participants, list meetings by category, update meeting details, and remove meetings automatically
- Google Meet: Visual integration for creating and managing Google Meet sessions with zero extra steps
- Microsoft Teams: Create standalone online meetings, trigger on new messages in channels or chats, and respond to message replies
📅 Calendar Integration
- Google Calendar: Sync with Notion databases, create events from webhooks using ChatGPT, and automate event management
- Microsoft 365 Calendar: Full integration for creating, updating, and managing Outlook calendar events
- Connect custom triggers to any calendar or meeting workflow
🚀 Key Features of Make
Visual Workflow Builder
Make's canvas-based interface is what sets it apart from linear automation tools. You design scenarios by dragging and connecting modules visually, seeing exactly how data flows between apps. This makes complex meeting workflows intuitive to build and easy to understand at a glance.
💡 Pro Tip: Use routers to create conditional branches — for example, if contact is a lead, go here; if customer, go there.
Conditional Logic & Routing
Routers let you create conditional branches in your automation. This is powerful for meeting workflows — you can route calendar events differently based on meeting type, send different notifications based on participant count, or handle recurring vs. one-time meetings with separate logic.
2,000+ App Integrations
Make connects with thousands of apps out of the box, from major platforms like Slack, Salesforce, and HubSpot to niche tools. If an app isn't in their library, you can use the no-code toolkit to connect via API or webhooks.
Communication
- Slack
- Microsoft Teams
- Discord
- Gmail
CRM & Sales
- Salesforce
- HubSpot
- Pipedrive
- Zoho CRM
Productivity
- Notion
- Airtable
- Google Sheets
- Asana
AI-Powered Automation
As of November 2025, Make updated its AI features to give users more flexibility. All paid plan users can now choose between Make's AI provider or external providers like OpenAI or Anthropic for AI agents and the AI toolkit. This opens up powerful possibilities for meeting automation with intelligent processing.
🧠 Automatically create Google Calendar events from webhooks using ChatGPT for intelligent event detail extraction
Meeting Scheduling Automation
Automate the entire meeting scheduling workflow — from form submission to calendar event creation with automatic confirmations and reminders.
Post-Meeting Follow-ups
Automatically trigger follow-up actions after meetings end — update CRM records, send summary emails, or create tasks in project management tools.
Pros and Cons
Pros
- Visual Interface: Canvas-based workflow builder makes complex automations easy to understand and debug
- Powerful Routing: Conditional branching and parallel execution enable sophisticated meeting workflows
- Generous Free Tier: 1,000 operations/month with no credit card required is perfect for testing
- Credit Rollover: Unused credits never expire — they roll over to the next month
- 2,000+ Integrations: Extensive app library with Zoom, Teams, Meet, and calendar connections
Cons
- Learning Curve: Visual interface is powerful but takes time to master for complex scenarios
- Credit-Based Pricing: Costs can escalate quickly with heavy usage — each operation counts
- 15-Minute Minimum Interval: Free tier scenarios can only run every 15 minutes minimum
- Extra Credit Cost: 25% additional cost for both manual and automatic credit purchases (as of Nov 2025)
- Not a Transcription Tool: Make automates workflows but doesn't transcribe or summarize meetings directly
Make Pricing
Make uses credit-based pricing where each module action counts as one operation. Unused credits roll over, and there's a generous free tier for getting started.
Free
- 1,000 operations/month
- No-code workflow builder
- 2,000+ app access
- 15-min minimum interval
Core
- 10,000 operations/month
- Unlimited active scenarios
- 1-minute interval option
- Routers & filters
Pro
- Priority execution
- Full-text search
- All Core features
- Advanced integrations
Teams
- Team collaboration
- Role-based access
- Scenario templates
- All Pro features
Enterprise Plan
For large organizations, Enterprise includes SSO, auto-provisioning, audit logs, 24/7 support, SLAs, custom functions, and support for larger file sizes. Contact Make for custom pricing.
Meeting Workflow Examples
HR Onboarding Automation
HR departments can automate employee onboarding sequences — creating accounts in Azure AD, assigning training in SharePoint, and scheduling meetings in Outlook all from a single trigger.
Sales Meeting Follow-up
When a sales call ends, automatically update the CRM contact, create follow-up tasks in Asana, and send a personalized thank-you email with meeting notes attached.
Calendar-to-Zoom Sync
Automatically create Zoom meeting links when new calendar events are added, update the calendar event with the link, and send invites to all participants.
Make vs Alternatives
| Feature | Make | Zapier | n8n |
|---|---|---|---|
| Visual Builder | Canvas-based | Linear steps | Node-based |
| Free Tier | 1,000 ops/mo | 100 tasks/mo | Self-hosted free |
| Conditional Logic | Advanced routers | Paths (paid) | Full support |
| Best For | Complex workflows | Simple automations | Developers |
Overall Assessment
Make positions itself as a solid solution for teams seeking advanced automation beyond simple Zapier-style triggers. The visual interface and routing capabilities provide flexibility impossible to achieve with linear automation tools.
Best For
A project manager in a mid-sized company might gravitate towards Make for its visual canvas and granular control over complex, multi-step scenarios. It's ideal for teams that need sophisticated meeting automation with conditional branching and multiple integrations.
Important Note
Make is a workflow automation tool, not a meeting transcription service. If you need AI to record, transcribe, and summarize meeting content, consider pairing Make with a dedicated meeting AI tool like Otter.ai or Fireflies, then use Make to automate what happens with those summaries.
