Chorus by the Numbers
The ZoomInfo Advantage
In July 2021, ZoomInfo acquired Chorus.ai for $575 million, creating a powerful combination of conversation intelligence and B2B data. This integration means Chorus users now have access to ZoomInfo's database of over 100 million business contacts and 14 million companies, enriching every sales conversation with valuable lead intelligence.
What Chorus Brings
- AI-powered call recording and analysis
- Real-time conversation insights
- Sales coaching and training tools
- Deal execution analytics
What ZoomInfo Adds
- 100M+ business contact database
- Lead enrichment and scoring
- Intent data and buying signals
- Integrated go-to-market platform
Key Features
Unlimited Call Recording
Automatically records and stores audio and video calls with unlimited capacity. Captures every customer interaction for analysis and coaching.
- Automatic meeting detection
- Video and audio recording
- Cloud-based storage
- Easy clip sharing
AI Analytics & Insights
Real-time transcription analysis identifies key topics, questions, engagement metrics, and buying signals throughout every conversation.
- Topic and keyword tracking
- Sentiment analysis
- Engagement scoring
- Competitor mention detection
Deal Execution Tracking
Track commitment phrases, next steps, and deal progression signals mentioned during calls to improve pipeline accuracy and forecasting.
- Next step identification
- Commitment phrase tracking
- Deal risk indicators
- Pipeline analytics
Sales Coaching Tools
Comprehensive coaching platform with call libraries, scorecards, and performance analytics to accelerate new rep onboarding and improve team skills.
- Best practice call libraries
- Performance scorecards
- Talk ratio analytics
- Skills gap identification
B2B Data Integration
Seamless integration with ZoomInfo's B2B database provides enriched lead qualification data for every prospect you speak with.
- Contact enrichment
- Company insights
- Buying intent signals
- Lead scoring
CRM Integrations
Native integrations with Salesforce, HubSpot, and other major CRMs for automatic activity logging and deal intelligence sync.
- Salesforce integration
- HubSpot integration
- Automatic activity logging
- Two-way data sync
Pricing Structure
Important: Chorus.ai does not publicly disclose pricing. The information below is based on user reports and may vary based on your specific situation and negotiation.
Base Package
- Unlimited call recording
- AI-powered transcription
- Basic analytics
- CRM integration
Additional Seats
- ~$100/user/month equivalent
- Volume discounts available
- 2-year contracts typical
- ZoomInfo bundle options
Example Team Costs
Pros and Cons
+Strengths
- ZoomInfo integration: Access to the largest B2B database for lead enrichment
- Comprehensive analytics: Deep insights into conversation patterns and buyer signals
- Strong coaching tools: Excellent for sales team training and onboarding
- Enterprise-grade security: SOC 2 compliant with robust data protection
- Seamless CRM sync: Native integrations with major sales platforms
-Weaknesses
- Expensive pricing: $8K+ annual minimum makes it inaccessible for small teams
- Transcription accuracy: Users report occasional inaccuracies in transcripts
- Complex implementation: Expect 2-3 months for full deployment
- Steep learning curve: Enterprise features require significant training
- Processing delays: Some users report slow processing times for longer calls
Best Use Cases
Enterprise Sales Teams
Large B2B sales organizations with 50+ reps who need comprehensive conversation intelligence integrated with lead enrichment data.
ZoomInfo Customers
Teams already using ZoomInfo for prospecting who want to add conversation intelligence to their existing tech stack with seamless integration.
Revenue Operations
RevOps teams that need deep pipeline analytics, deal intelligence, and forecasting capabilities alongside call recording.
The Verdict
Chorus.ai by ZoomInfo is a powerful enterprise conversation intelligence platform that shines when combined with ZoomInfo's B2B database. The $575M acquisition has resulted in a deeply integrated platform that offers unique value for large sales organizations already invested in or considering the ZoomInfo ecosystem.
However, the high price point (starting at $8K/year), complex implementation process, and reported transcription accuracy issues mean it's not the right fit for everyone. Small teams, budget-conscious organizations, or those needing quick deployment should consider alternatives like Fireflies, Otter.ai, or Fathom.
Bottom line: If you're an enterprise sales organization already using or planning to use ZoomInfo, Chorus is a natural fit. Otherwise, explore more cost-effective alternatives that may better suit your needs.
